布鲁可

0325.HK

Wind Industry: 可选消费 > 耐用消费品 > 休闲用品Ⅲ > 休闲用品Ⅳ

公司是中国拼搭角色类玩具的领导者。公司通过500多个的专利布局，原创IP能力，和与约50个知名IP的非独家合作关系，聚焦为消费者提供好而不贵的广泛拼搭角色类玩具产品并取得了快速成长。公司的拼搭角色类玩具高度还原了IP角色的神韵。通过强大的产品力与供应链能力的结合，公司不仅能够保持成本优势而且能够持续开拓玩具品类。公司在中国建立了多渠道销售网络，形成了全面且覆盖广泛的消费者触达。随着公司在2022年开始推出拼搭角色类玩具，公司转向以经销商为核心的线下销售渠道。根据弗若斯特沙利文的资料，公司是中国最大及领先的拼搭角色类玩具企业，在2023年实现约人民币18亿元GMV。公司亦是一家快速增长的玩具企业，2023年GMV增长超过170%。于2023年，按GMV计，公司在中国拼搭角色类玩具细分市场及中国拼搭类玩具市场的市场份额分别为30.3%及7.4%。按GMV计，中国拼搭角色类玩具的市场规模为人民币58亿元，分别占2023年中国玩具市场、角色类玩具市场及拼搭类玩具市场的5.5%、14.3%及24.4%。

ESG Score Industry Ranking:
9 / 51 (休闲用品Ⅲ)

ESG Rating Distribution(休闲用品Ⅲ)

AAA

5.88%

17.65%

29.41%

BBB

25.49%

17.65%

CCC

Trend of Rating

About Wind ESG Rating

Wind has developed a rigorous rating methodology based on the core connotations of ESG, aligning with international standards and frameworks, and incorporating the characteristics of Chinese companies, to assess the company's essential ESG performance, risk and its ability to operate sustainably.

Focusing on the ESG risks and opportunities of each industry, the companies are rated on a AAA-CCC scale relative to the performance of their industry peers. Wind ESG rating is updated annually or in response to major changes.

The Wind ESG Rating Issuer Communication Platform (esg.wind.com.cn) is now available. Rated companies can access their detailed rating information through this platform, and communicate with or provide feedback to the Wind ESG Rating team regarding specific rating components. For any additional questions, please feel free to send an email to GR.ESG@wind.com.cn.

ESG Score

ESG Score：7.46Updated on 2026-10-29

07.4610

Management & Practices Score：4.49Updated on 2026-09-05

04.497

Controversies Score：2.97Updated on 2026-10-29

02.973

ESG Score Comparison

Indicator	Company Score	Industry Average	Weight
Environmental	4.54	3.64	18.06%
Social	6.75	4.09	53.64%
Governance	7.00	6.01	28.30%

Wind ESG Rating Framework

Building on the foundation of domestic and international ESG policies and standards, our proprietary ESG rating framework considers the development of Chinese capital market and integrates the characteristics of the Chinese companies in various industries. The Wind ESG Rating framework is composed of management & practice and controversies assessment, including:

500+ management & practices indicators, covering E, S and G pillars, reflecting long-term ESG fundamental impacts
1,200+ risk labels, covering news, regulatory penalties and lawsuits, reflecting impact of short-term risks

Management & practice score is the weighted summation of E, S and G pillar scores. The weights reflect both the relative impact of each issue within each industry and the negative or positive contribution of each industry to the environment and society relative to other industries.

Controversies score and ESG score are updated daily, E, S and G pillar scores and management & practice score are updated with underlying data, corresponding data are released on various channels, including Wind Financial Terminal.

Explore More

Wind ESG Rating Methodology.pdf1,198KB Wind ESG Ratings FAQs.pdf755KB

More Details

Peer Comparison(51 companies in the industry) ?

Ranking	Code	Security Name	ESG Rating	ESG Score	Controversies Score	Management & Practices Score	Environmental	Social	Governance
1	300703.SZ	创源股份	AA	8.41	2.98	5.43	7.82	8.02	7.22
2	301335.SZ	天元宠物	AA	8.35	2.97	5.38	7.89	7.73	7.48
3	1086.HK	好孩子国际	AA	8.11	3.00	5.11	9.28	6.99	6.61
4	2720.HK	乐欣户外	A	7.92	2.99	4.93	8.26	6.58	7.15
5	600679.SH	上海凤凰	A	7.74	3.00	4.75	5.37	6.92	7.43
6	001222.SZ	源飞宠物	A	7.66	2.99	4.67	5.71	6.23	8.13
6	3830.HK	童园国际	A	7.66	3.00	4.66	3.69	7.65	6.04
8	9992.HK	泡泡玛特	A	7.58	3.00	4.59	7.70	5.86	7.13
9	0325.HK	布鲁可	A	7.46	2.97	4.49	4.54	6.75	7.00
9	0765.HK	PERFECTECH INTL	A	7.46	3.00	4.46	8.38	5.53	6.69