省广集团

002400.SZ

Wind Industry: 通讯服务 > 传媒 > 媒体 > 广告

公司创立于1979年，是中国最早成立的一批广告公司，也是目前中国实力领先的营销集团之一，总部位于中国广州。公司坚守“为客户创造价值”的理念，为全球超过300家知名企业提供专业化的营销服务。公司拥有超过60家成员企业，营收资产双超百亿，服务网络覆盖中国各地。公司拥有全产业链服务能力，为全球超300家客户提供涵盖品牌管理、媒介代理、数字营销、出海营销等一站式全营销解决方案，打造了GIMC云、灵犀AI等数智营销产品矩阵，提供更加智能、个性化的大数据产品及营销解决方案，满足客户的多元化营销需求。四十六年来，客户的信赖与市场的锤炼，为公司积蓄了澎湃的创新动力，创造了中国广告史上的发展奇迹。公司将不断追求卓越，构建全链营销生态体系，引领智能营销产业升级，推动中国品牌走向世界，持续为股东、客户、员工创造价值，致力成为卓越的全球化智能营销集团。

ESG Score Industry Ranking:
8 / 129 (媒体)

ESG Rating Distribution(媒体)

AAA

5.43%

9.30%

29.46%

BBB

18.60%

32.56%

CCC

Trend of Rating

About Wind ESG Rating

Wind has developed a rigorous rating methodology based on the core connotations of ESG, aligning with international standards and frameworks, and incorporating the characteristics of Chinese companies, to assess the company's essential ESG performance, risk and its ability to operate sustainably.

Focusing on the ESG risks and opportunities of each industry, the companies are rated on a AAA-CCC scale relative to the performance of their industry peers. Wind ESG rating is updated annually or in response to major changes.

The Wind ESG Rating Issuer Communication Platform (esg.wind.com.cn) is now available. Rated companies can access their detailed rating information through this platform, and communicate with or provide feedback to the Wind ESG Rating team regarding specific rating components. For any additional questions, please feel free to send an email to GR.ESG@wind.com.cn.

ESG Score

ESG Score：7.96Updated on 2026-10-29

07.9610

Management & Practices Score：4.97Updated on 2026-09-18

04.977

Controversies Score：2.99Updated on 2026-10-29

02.993

ESG Score Comparison

Indicator	Company Score	Industry Average	Weight
Environmental	2.11	3.88	4.18%
Social	7.38	3.37	60.35%
Governance	7.20	5.10	35.46%

Wind ESG Rating Framework

Building on the foundation of domestic and international ESG policies and standards, our proprietary ESG rating framework considers the development of Chinese capital market and integrates the characteristics of the Chinese companies in various industries. The Wind ESG Rating framework is composed of management & practice and controversies assessment, including:

500+ management & practices indicators, covering E, S and G pillars, reflecting long-term ESG fundamental impacts
1,200+ risk labels, covering news, regulatory penalties and lawsuits, reflecting impact of short-term risks

Management & practice score is the weighted summation of E, S and G pillar scores. The weights reflect both the relative impact of each issue within each industry and the negative or positive contribution of each industry to the environment and society relative to other industries.

Controversies score and ESG score are updated daily, E, S and G pillar scores and management & practice score are updated with underlying data, corresponding data are released on various channels, including Wind Financial Terminal.

Explore More

Wind ESG Rating Methodology.pdf1,198KB Wind ESG Ratings FAQs.pdf755KB

More Details

Peer Comparison(129 companies in the industry) ?

Ranking	Code	Security Name	ESG Rating	ESG Score	Controversies Score	Management & Practices Score	Environmental	Social	Governance
1	601928.SH	凤凰传媒	AA	8.93	3.00	5.93	4.57	8.56	8.79
2	002115.SZ	三维通信	AA	8.80	2.99	5.81	9.10	8.17	8.42
3	002131.SZ	利欧股份	AA	8.56	2.95	5.61	9.55	8.22	7.46
4	000839.SZ	国安股份	AA	8.38	3.00	5.38	6.81	8.05	7.17
5	603825.SH	ST华扬	D	8.18	2.76	5.43	8.12	7.18	8.67
6	600959.SH	江苏有线	AA	8.16	3.00	5.16	1.61	7.61	7.64
7	600825.SH	新华传媒	AA	8.10	2.96	5.14	1.18	7.71	7.45
8	002400.SZ	省广集团	AA	7.96	2.99	4.97	2.11	7.38	7.20
9	0772.HK	阅文集团	A	7.80	3.00	4.80	10.00	7.16	5.99
10	000156.SZ	华数传媒	A	7.74	3.00	4.74	1.37	7.07	6.89